Case Studies @ Hot Source


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A dynamic site for dynamic people, with a little help from Hot Source

When Hot Source was approached to help with the revolutionary Trade Find website, we jumped at the chance.

Trade Find is an online classifieds site with a difference.
Instead of emulating all the existing directory sites and simply putting hundreds of thousands of boring business details, Founder Pip Coory has taken a completely innovative and revolutionary angle at a traditional form of advertising. It's the users who make Trade Find ads. You pay to get your advertising space, then write your own advertising information, upload your own logo and photos and enter your details, at a fraction of the cost other advertisers are charging, and all the information can be changed by you, when you want.

Working alongside Hot Source,
the Trade Find team has generated an incredibly easy to use, visually spectacular website that is steadily growing from day to day with the help of its enthusiastic community. The task of creating the Trade Find website was not a small one, with over 8 months of development and testing before being launched.

Hot Source was an integral part of the entire site development process, from initial concept and beta development, to marketing campaigns and consumer testing.

Technically speaking
To make sure the Trade Find site was created from the ground up to be scalable into an enterprise application, many hours were put into creating a framework that ran fast and efficiently, without detracting from the user experience.

Using PHP and MySQL for the backend meant a low startup cost for the Trade Find team, meaning more time and effort could be spent on developing the best solution.

You cannot truly experience the wealth of development that went into Trade Find without going through the ad creation and browsing process. Head over, signup and check it out. Ad's are free for a limited time (June 2007)

A word from the head honcho 

I have had the extreme pleasure of working with Mal from Hot Source on various top-priority projects since 2004. Mal greatly enhanced and continues to manage and support, and the unmatched level of skill and professionalism he displayed during the full design and development of earned him the position of a company shareholder.I cannot speak highly enough of his creativity, ability and knowledge. Lots of people build websites but very few understand eCommerce in it’s entirety in relation to handling and processing information and streamlining efficiencies over and above an attractive layout and visuals. Mal demonstrates excellence in every area of design, development, information handling & processing, support and management. I highly recommend him because he is a true leader in his field. Pip Coory, Director - FutureGym Asia Pacific Limited & Trade Find Limited.

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